Princeton University Store

Lead design and development for the archived Princeton University Store Shopify storefront

View 2018 Archive

Development Process

01

Merchandising Strategy

Translated seasonal promotions, departments, brands, product categories, and customer needs into a clear catalog structure.

02

Custom Development

Built and maintained the Shopify theme, navigation, collection templates, product pages, promotional modules, and responsive behavior.

03

Asset Production

Created campaign graphics and handled product photography and image preparation for the online catalog.

04

Iteration & Maintenance

Supported weekly promotions, catalog updates, store operations, and ongoing platform improvements.

Key Features

Custom product catalog with filtering
Member pricing displayed alongside retail pricing
Product detail pages with variants, cart actions, and shipping context
Department, brand, color, size, and product-type navigation
Seasonal promotions and weekly web specials
Account, cart, shipping, returns, and store information
Responsive collection layouts
Multi-location retail information

Outcome

A cohesive storefront aligned with Princeton's retail identity
A broad catalog organized for faster product discovery
A flexible homepage for frequent promotional campaigns
Archived evidence of collection, filter, product, and mobile views
A design system carried across web, email, photography, print, and signage
Continued platform ownership through the later NetSuite transition

STOREFRONT

Archived Princeton University Store homepage and apparel promotion — Archived storefront · Brand, navigation, and merchandising

Portfolio display showing Princeton storefronts on Shopify and NetSuite — Shopify & NetSuite · Storefront presentation

CAMPAIGN SYSTEM

Across web, email, and print.

Princeton Champion and League retail price signs — In-store signage

Princeton apparel print advertisement layouts — Print campaigns

Three Princeton web special promotional email layouts — Email campaign layouts

Orange Frosh Fest invitation with event date time and Princeton branding — Frosh Fest · Event invitation

Email marketing examples

Princeton drinkware promotion with thirty percent off offer — Drinkware campaign

Princeton holiday apparel and gift promotional email — Holiday sale campaign

Princeton holiday gift guide organized by product category — Holiday gift guide

View email portfolio (PDF) ↗

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